TransAudio Group, U.S. distributor high-end recording equipment, has announced the addition of Aleks Bars to the newly-created position of social media and marketing manager.
Bars brings media experience in pro audio and musical instrument sales to the position, in addition to being an active musician (bass), holding a B.A. in Recording Arts from Loyola Marymount University (Los Angeles), and having written, engineered, and produced music across a variety of genres.
In addition to social media and marketing, Bars will also produce videos and photography to support the new efforts.
“For some time now, I’ve known that greater online marketing efforts were the missing link in TransAudio Group’s business plan,” says TransAudio Group president Brad Lunde. “It gnawed at me constantly. Now, with the addition of Aleks as social media and marketing manager, I’ve solved that problem.
“One of his key tasks will be creating product videos for our YouTube channel. As our product line is extensive, it’s important to have easy to understand videos detailing product performance,” he continues. “In addition, Aleks’ well-honed skills at delivering meaningful, useful content via Facebook, Instagram and Twitter makes him a welcome addition to our team. Trust me, you’ll be hearing a lot more from us.”
Bars comes to TransAudio Group after relocating to Las Vegas from the San Francisco Bay area. “I discovered TransAudio Group through an acquaintance Brad and I share,” he says. “I produced some content for him and earned the job. I’m happy to announce that in addition to the trusty TransAudio Group website and Facebook page, we’ve added new accounts at Instagram, Twitter, and YouTube. Follow us to get the latest news, gear info, studio profiles, product demos, videos, and deals.”