Audio-Technica has been holding a series of launch and demo events for the AT5047 cardioid condenser microphone, including a successful event at Westlake Pro in North Hollywood on July 27, and a well-attended event at Peter Gabriel’s Real World Studios near Bath, UK, on September 22.
Most recently, the AT5047 was the centerpiece of A-T’s exhibit at the Audio Engineering Society’s 143rd International Convention in New York City.
The Real World Studios event was attended by a select group of Audio-Technica distributors, studio owners and leading music technology press from across Europe. Visitors attended a series of presentations – held in the studio’s control room (The Big Room) – covering the development of the new AT5047 microphone, a brief history of key Audio-Technica microphone innovations and insight into their development and manufacture.
These presentations were complemented by some exclusive live-in-the-studio performances from acoustic guitarist Chris Woods and kora player Kweku Mainoo.
Additionally, A-T continues its ongoing activities surrounding the introduction of the AT5047, including a new making-of video. “The Making of the AT5047 Studio Microphone” takes viewers behind-the-scenes at Audio-Technica Japan. The clip traces the manufacture of the microphone, intercut with impressionistic and meditative scenes reflecting the microphone’s level of craftsmanship.
