Studio design consultancy White Mark has helped Global Radio replace its audio post production facilities in London by designing two new studios, equipped with Pro Tools 11 HD with an AVID S6 Control Surface, Avalon Design Mic Pre-Amps and Neumann Microphones.
The UK radio company, Global Radio owns numerous radio stations including Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Xfm and Gold. The company broadcasts to 23 million listeners each week from every area and to every demographic. Located in Global Radio’s headquarters in Leicester Square, the new Audio Post Production studios provide updated facilities for Global Creative, the company’s in-house radio advertising specialists.
“Global’s old facilities were installed during the 1990s and needed updating,” says White Mark’s Managing Director David Bell. “They have now been moved to a self-contained space on the fourth floor of the building where there was room to install two new studios with voice booths.”
The main studio has a large control room, projection for voice to picture work, 5.1 surround monitoring and a comfortable client seating area. The smaller studio is stereo and is designed for single user operation and a single voice in the booth.
“As Global Creative is based in Leicester Square, its team competes directly with the best audio production facilities in Soho, so it needed studio facilities to match,” Bell adds. “White Mark was chosen for this project because we have designed so many studios in Soho and therefore we were the natural choice.”
White Mark was engaged on a design-only basis and worked closely with Global Radio and its regular construction contractor, Transmation. The project was challenging because space was tight and ceiling heights were low, but careful design ensured a very spacious feel to both studios.
Bell adds that the technical install and integration was handled by Global Radio’s Technology team and wireman Chris Finney. Global also employed Nichola Mcann, of Cann Creative, to design the interior finishes.
“Her ideas, combined with our experience of what works in an acoustic space, has produced a great looking finish that truly does compete with the best that Soho has to offer,” Bell says.
