Grammy Award-winning pop rock group Maroon 5 utilized Avid Pro Tools and its cloud collaboration technology in the creation of its sixth studio album, entitled Red Pill Blues. Powered by the MediaCentral integrated platform, Avid Cloud Collaboration supplied the band and its engineer, Noah Passovoy, with the speed, flexibility and creative capabilities to work together remotely.
The schedules and commitments of the band and other creative contributors made recording the album together in the same room at the same time virtually impossible. While the studio was based in Los Angeles, band members and their collaborators were in different locations around the world.
As a result, Passovoy turned to Avid Cloud Collaboration for Pro Tools to record with band members no matter where they were, and at any time. The entire team collaborated to record, edit and share tracks in real time.
“The speed with which you’re able to send things around with Pro Tools makes a more organic way to create songs,” says Passovoy. “Multiple producers, writers and artists can’t always be in the same city at the same time. Avid’s cloud collaboration technology has allowed this to happen. Without it, we couldn’t have done it.”
In addition to collaboration capabilities and music creation and editing functions, Pro Tools was critical in allowing Passovoy to focus on the creative process.
“Avid Cloud Collaboration enables everyone — from up-and-coming artists to the biggest award-winning, best-selling bands like Maroon 5 — to collaborate together from anywhere in the world, giving them a whole new way to create music without limitations,” states Avid president Jeff Rosica. “With Avid’s cloud-enabled tools and workflow solutions, our esteemed customer and user community can work at the highest levels of creativity, whether they’re in the same room or on different continents.”
