Harman Professional has appointed Aaron Simon to the position of Director of Licensed Products.
Simon will be responsible for an ongoing range of new and existing initiatives specifically designed as part of a strategic music artist endorsement program, providing top multimedia offerings within the Harman product and technology portfolio.
He will report to Executive Vice President of Marketing and Sales, Michael MacDonald.
Prior to joining Harman Professional, Simon led the strategic marketing, partnerships and promotions department at Disney Music Group.
Simon was responsible for overseeing partnership and promotions for major artists including Miley Cyrus, Jonas Brothers and Selena Gomez.
A results-driven leader with over 16 years of marketing and partnership experience working in the music and entertainment industry, Simon also worked with record companies such as Jive Records, Atlantic Records and Virgin Records, where he was responsible for marketing strategies for chart-topping artists such as Justin Timberlake, Britney Spears, Katy Perry, Janet Jackson, and the Rolling Stones.
Simon also handled artist management for major Latin music artists and produced the 2007 U.S. Latin tour of the year.
“I could not be more thrilled to be part of the Harman team,” said Simon. “Working with so many legendary brands is such a unique and wonderful opportunity.”
“Alongside our music artist strategic endorsement initiative, I’m eager to play my part in continuing Harman’s worldwide success in changing the way people experience superior audio.”
