Combining their expertise in creating tools for vocalists and microphone technology, the two companies have been working on joint research projects since 2011, and will launch a joint product at NAMM in January 2013.
“The initial spark for our co-operation was at NAMM 2011, when TC-Helicon premiered a microphone with controls for vocal effects and Sennheiser demonstrated ‘Concept Tahoe’, a beatboxing microphone developed in their research lab in the USA,” says Kevin Alexander, CEO of TC-Helicon. “We had never met, we had never talked – and happened to be showing the same product.”
“We sat down together right at the show in a very open and friendly atmosphere and talked about what we were working on in our respective companies. We immediately saw each other as partners,” adds Michael Polten, director, customer relationship management at Sennheiser. “TC-Helicon’s mission is to give singers full control and Sennheiser’s aim is to provide excellent microphones – so our brands were a perfect fit.”
TC-Helicon and Sennheiser started a joint research project, exploring how to interface their products to provide one-stop solutions for singers and musicians – products that will make a real difference for their users. The first results of the commitment will be seen at NAMM 2013, where the companies will launch a joint product.
Concludes Alexander: “We are very excited about this upcoming product bundle. Taking the most innovative microphone brand and the most popular vocal processing brand can only be a good thing for singers.”