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Shure Announces Strategic Investment In Software Company Wavemark

Move aimed at strengthening company’s focus on software for broadcast, theatre and content streaming applications.
Screenshot of the new WTAutomixer multi-channel gain sharing automixer from Wavemark.

Shure has announced a strategic investment in Finnish software company Ab Wavemark Oy, noted for its software platforms for theater, broadcast, and content streaming applications such as Wavetool and WTAutomixer.

In addition, Wavemark recently expanded its software portfolio into streaming applications, now offering the WTAutomixer plugin designed to enable auto-mixing for uses that include podcasting, remote learning, and house of worship services.

Specifically, WTAutomixer is a multi-channel gain sharing automixer that can be inserted to almost any DAW as a VST3, AU, or AAX plugin. It’s designed to automatically control the gains of multiple microphones in applications such as livestreams, discussion panels, talk shows, religious services, and others that require the use of multiple mics.

Wavemark software has been used in conjunction with several theater applications using Shure Axient Digital Wireless systems. The company’s software offerings, which include Wireless Workbench for live events, plus Designer, SystemOn, and the new IntelliMix Room Audio Processing software for integrated systems and designed to provide a variety of approaches for audio management.

“This move reinforces our commitment to the evolving needs of the pro audio and events industries,” states Brian Woodland, Vice President, Global Business Development, Shure. “Both Shure and Wavemark have established strong relationships in the industry by understanding user workflows. Leveraging this mutual success, we will further support the growth in wireless system scale and complexity, help customers navigate the challenges of congested RF spectrum, while enabling advanced remote control, monitoring, and system management tools.”

“We are very proud of this collaborative approach with Shure,” says Timo Liski, Commercial Director at Wavemark. “The ability to share ideas and leverage synergies around software will be beneficial to customers in the audio industry.”


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