PMC and Universal Music Group (UMG) have announced that they’re joining forces at the 2023 NAMM Show to showcase the creative possibilities of immersive audio at PMC’s booth (15908) at the Anaheim Convention Center.
The showcase will include PMC monitors and UMG’s catalog of immersive audio. The two entities have collaborated on numerous projects to build and equip Dolby Atmos music mixing studios, first collaborating in 2010 when PMC monitors were installed in UMG’s Capitol Records Studios in Hollywood,
At NAMM the immersive audio experience, joined by video, will take place in a specially constructed demo suite utilizing 9.1.4 Dolby Atmos music-enabled PMC monitors. Attendees will have the opportunity to experience the immersive sound experience that is equipped in UMG Studios.
In addition, UMG and PMC will host a series of seminars featuring members of the mixing and mastering community who will share their expertise and highlight best practices with immersive audio music. Among the list of speakers taking part are engineers Steve Genewick, Nick Rives and Colin Heldt as well as a presentation from Dennis Wolfe, UMe’s senior vice president of A&R. Additional speakers include producers Andrew Scheps, Mike Miller, Bainz, Gary Lux, Mike Tucci, Aaron Forbes, Moritz Braun and Matt Cerritos; mastering engineers Dale Becker, Ronald Prent; and the team from Infrasonic Mastering.
“NAMM 2023 gives PMC and UMG the perfect opportunity to showcase our important role in the immersive audio market,” says Maurice Patist, president of PMC USA and head of Pro Global. “There is no doubt that PMC monitors are now the de facto standard for immersive audio facilities, not least because, as a technology partner of Universal Music Group, we have been championing this format for music for more than five years. Having a 9.1.4 Dolby Atmos enabled system in our NAMM demo suite will allow visitors to experience this exciting new format by hearing it demonstrated through PMC’s world-class monitoring products.”
Patrick Kraus, UMG’s senior vice president of Recording Studios and Archives, adds, “We are proud to build on our partnership with PMC to showcase the power of immersive audio at this year’s NAMM conference. By leveraging PMC’s world-class speaker technology and UMG’s extensive catalog of Dolby Atmos Music, we’re bringing the next level of creative possibilities to the forefront. As UMG and our labels continue to push the boundaries of audio technology, this collaboration is just the beginning to our commitment to innovation and excellence in sound quality.”
In addition, Lucid Motors, an automotive partner of UMG, will park a Lucid Air, complete with a built-in Dolby Atmos music system, at the booth throughout the show.
