An Innovation Lounge on the exhibition floor at the 2023 NAMM Show at the Anaheim Convention Center, hosted by GPU Audio and powered by Genelec, will showcase technologies focused on the next generation of audio advancements and innovations through live performances, panel discussions and presentations from pioneers of the industry.
The lounge will equipped with a Genelec 5.1.4 system consisting of three 8361A (L-C-R), two 8351B (surrounds), four 8341A (overhead array) and a 7380A subwoofer. Among the itinerary of planned activities, Genelec marketing director will host the presentation “Untangling Immersive Solutions” on Saturday at 3 pm.
Technology highlights include machine learning, audio platforms, cloud computing, game audio, artificial intelligence and immersive audio. Exhibiting alongside GPU Audio and Genelec are Splice, Vienna Symphonic Library, Qosmo, Mach1, MNTRA and Harmonai, with hardware support from Apogee, Razer and Soyuz Microphones.
The schedule of performances, speakers and other events will continue to be added to leading up to the show, but at least two panel discussions will be featured. On Thursday at 11 am U.S. Pacific time, “Rise of the Machines: Surviving the AI Music Apocalypse” will feature moderator Jonathan Wyner in conversation with panelists Ale Koretzky, Alexander Wankhammer, Andrew Fyfe and Zach Evans.
On Friday at noon, “The Impact of Immersive Audio on our Digital Future” will include moderator Jonathan Rowden (GPU Audio CBDO) in conversation with panelists Jean-Marc Jot, Jacqueline Bosnjak, Christian Sander, Nuno Fonseca and Eggleston. Attendees will also have the opportunity to experience live performances from code-drummer Battery and Richard Devine, along with appearances from Sylvia Massy and Dweezil Zappa as well as a Pensado’s Place live event.
GPU Audio CBDO Jonathan Rowden explains, “The Innovation Lounge is, in a way, a location-based embodiment of the GPU Audio model of collaboration. As a core technology that seeks to enable an entire industry to stretch out, expand, and unlock new capabilities for users and developers alike, we want to use our space at NAMM to put this mission into practice. We have designed the lounge to be a space where conversations can materialize projects, ideas, and partnerships. We want people to grab a drink, walk inside and talk about their dreams and goals in a space that encourages outside-of-the-box perspectives and thinking.”
