Michael Amkreutz has been named executive vice president, marketing, merchandising and e-commerce, for the Guitar Center brand.
His appointment is the result of an extensive nationwide search by Guitar Center management who ultimately selected him due to his extensive marketing background. Amkreutz joins Guitar Center from Systemax North American Technologies, where he most recently held the role of chief marketing officer. He also developed expertise in marketing, merchandising and technology at companies such as Sears, Newegg, Hannspree North America and Sharp Electronics.
Reporting to Amkreutz will be Michael Walter, SVP, merchandising, DAMBO; Michael Doyle, SVP, merchandising, guitars and amps; and Bill Wrightson, SVP, merchandising, technology.
“I’m extremely excited and pleased to have the opportunity to work with such a well-respected brand in the music industry. I look forward to collaborating with the outstanding group of minds at Guitar Center to foster the next batch of big ideas to bring further success to the brand,” Amkreutz states.
