Symetrix has named industry veteran Jeff Sondermeyer as director of engineering and chief technology officer.
Sondermeyer brings almost 20 years of experience to his new role. He split the first decade between Peavey Electronics and Mackie Designs as the digital design leader for products, and spent the most recent decade with integrated circuit manufacturer Analog Devices (ADI) as senior field apps engineer.
During his tenure at ADI, Sondermeyer helped Symetrix integrate ADI’s Sharc and Blackfin chips into Symetrix products.
“For a number of years, Jeff has been a major player in the pro audio industry, from his design-side engineering management experience with Peavey and Mackie to his applications engineering work for ADI,” states Symetrix founder and CEO Dane Butcher. “As always, Symetrix maintains an aggressive product development roadmap. We feel very fortunate at this time to have Jeff on board to manage the execution of our strategic product initiatives.”
“Having supported Symetrix for the past ten years, I have an appreciation for how the company works,” says Sondermeyer. “Dane has created a tight-knit team of dedicated people with the same passion – making superior products. It runs more like a family than a business and I really like that.
“My short-term goal is to join the excellent engineering team, fill in holes, and increase productivity. My long-term goal is to continue fostering the culture at Symetrix that wins loyalty from contractors and other industry clients: superior sound, superior service, superior sales – just superior. No hacks, no workarounds, no excuses – just excellence.”
