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Symetrix & Mercenary Audio Renew Alliance On Lucid Brand

"We had a very strong past relationship with Lucid and are excited to rekindle that alliance." - Jay Fitz, Mercenary Audio

Symetrix has announced a renewed alliance with pro audio specialty retailer Mercenary Audio, which is once again carrying Lucid, the Symetrix brand targeted at digital audio applications.

The Foxboro, Massachusetts-based company is now stocking the Lucid 88192 A/D and D/A converter as well as the GENx192 Ultra Low Jitter Studio Master Clock, and will be actively marketing both of these models to digital audio customers throughout the U.S.

The two companies had forged a strong business relationship earlier this decade as Mercenary Audio became a successful Lucid dealer, exposing their customers to Lucid digital audio tools being brought to market by Symetrix. That relationship eventually waned but is now being revitalized.

“It was a partnership that was profitable on multiple levels for both of us,” noted Jim Latimer, Northern Regional Sales Manager for Symetrix. “We each gained some knowledge, experience, and credibility from the other. We had some fun, and got to play with some really cool, high-quality, digital audio gear that enhanced a lot of people’s recordings.”

Jay Fitz of Mercenary Audio states, “We were very pleased when we found out that Lucid was making a comeback within the Symetrix family. We had a very strong past relationship with Lucid and are excited to rekindle that alliance. We know that Lucid makes a quality product and did not hesitate when asked to once again support the line.”

Symetrix Website
Lucid Website
Mercenary Audio Website

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