Responding dynamically to the effects of the pandemic, Johnny Palmer, managing director of SXS Events, promptly rebranded his Bristol, UK-based company as Pytch and constructed “The Virtual Venue,” a soundstage and studio space equipped with Martin Audio DD12 and DD6 loudspeakers joined by WS218X subwoofers.
“We rationalized that the world was in chaos, and in any case our old name was a mouthful,” Palmer explains. “Our industry is full of three-letter acronymed companies so we came up with Pytch instead.” He adds, “We’re here to share messages and create memorable experiences. We decided the broadcast model was better, so I built TV studios.”
The new 12- x 15-meter main stage and Green Room are built into one of the empty warehouses on the industrial estate in Brislington which he owns. Aside from attracting new business Pytch also has a number of clients on retainer in the corporate, conference and exhibition sectors. “We knew we had to deliver something serious and provide extra value to them,” he notes.
Born in Australia, Palmer’s history with Martin Audio goes way back. “When I was a 14-year-old farm boy in Tasmania, and first saw a picture of the old Martin Audio W8C in a magazine, I knew I had to have it,” he says. A year later he heard the system for the first time, and so began his love affair with the brand. The first time I experienced the sound I noticed the pure headroom was amazing. it was a magical thing.”
With SXS Events he continued to invest heavily in Martin Audio, and for low frequency extension he turns to the WS218X sub. Meanwhile, “The Virtual Venue” majors on Martin Audio DD12 differential dispersion loudspeakers for the main soundstage with DD6 for in fill and WS218X subs in all four corners. Meanwhile, Pytch retains Martin Audio W8LM mini line arrays and additional WS218Xs in its events inventory.