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Shure Promotes Three In U.S. Business Unit

New General Manager, Director of Field Sales, and National Account Manager

Shure Incorporated announced that Mark Humrichouser has been promoted to General Manager of its U.S. Business Unit. 

In this role, he will have day-to-day responsibility for the management of the sales, marketing, customer service, and applications engineering functions for the U.S.

“Mark has done an outstanding job of directing our U.S. sales team for the past three years,” said Al Hershner, Vice President of Shure’s Asia and U.S. Business Units.

“I’m confident that he will continue to apply his talent and experience to the broader role of coordinating all of our U.S. business unit departments in his new leadership role,” Hershner added.

In addition to Humrichouser’s promotion, Jim Schanz has been promoted to Director of U.S. Field Sales and Abby Kaplan has been promoted to Senior Manager of National Accounts. 

Schanz will be responsible for managing all of Shure’s U.S territory sales activities. 


Abby Kaplan and Jim Schanz

Kaplan will oversee all activities related to the Company’s designated national accounts, including national music instrument retail chains, consumer electronics big box retail chains, and specialty channel dealers.


Shure Website

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