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RTI Expands Representation Of Bluestream AV Products With Bormann Marketing

Minneapolis-based rep firm has been handling RTI products in the central region of the U.S. since 2019 and will now also represent the Bluestream AV brand portfolio.

Control and automation manufacturer RTI has announced that Bormann Marketing will now represent its Blustream AV distribution products in addition to RTI’s portfolio, which the Minneapolis-based rep firm has been handling in the central region of the U.S. since 2019.

“We continue to have a great relationship with Bormann Marketing in the Pro AV and commercial channels they serve,” says Josh Litwack, RTI vice president of global sales. “Expanding that relationship to include the Blustream portfolio enables dealers in the region to leverage the native integrations between the two brands and deliver seamless solutions that combine control and automation with AV distribution.”

Bormann Marketing has been a professional manufacturer’s representative for the commercial AV industry since 1990, specializing in brands that allow for complete system integration packages in addition to providing training and continued support from design through implementation. Bormann will act as an extension of RTI and Blustream sales team across 13 states — Minnesota, Wisconsin, North Dakota, South Dakota, Illinois, Iowa, Nebraska, Missouri, Kansas, Oklahoma, Arkansas, Louisiana, and Texas.

“We’re excited to add Blustream to our portfolio,” adds Jon Bormann, president of Bormann Marketing. “RTI control with Blustream AV distribution creates an unparalleled combination for integrators, particularly in commercial and hospitality projects.”


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