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Primacoustic Sound Treatment Selected By Fender For New L.A. Showroom

Broadway wall panels and Nimbus ceiling clouds were selected for their high sound absorption capabilities, ease of installation and professional appearance.

Primacoustic has announced that the company was selected to help tame the acoustic environment in Fender’s new Fender L.A. Artist Relations Showroom.

“For many of us, Fender has been a guiding light in the music, sound and recording business,” said Primacoustic company president Peter Janis.

“Not only did Leo Fender set the standard in amplifier technology, but the company refined the electric guitar to such a high level that their designs are still considered the benchmark.”

“The simple fact that Fender understands the importance of acoustical treatment and invested in this technology to treat their new facility is a testament to their commitment to continuing the tradition that has made Fender what it is today.”

The new Fender L.A. Artist Relations Showroom located in Los Angeles is a large open space with separate areas for both electric and acoustic instruments. According to Matt Ferguson, Fender’s Director of Artist Relations, “When designing Fender’s first Artist Relations showroom in Los Angeles , getting our gear to sound the best it could sound was the number one goal”

“We decided to go with Primacoustic Broadway wall panels and Nimbus ceiling clouds for their high sound absorption capabilities, ease of installation and professional look.”

“Within 2 hours our team turned an overly ambient and unmusical environment into a finely tuned inspiring venue for artists to demo our world class instruments and amplifiers.”

Primacoustic is a market leader in high performance acoustic products. Our ground-breaking Broadway acoustic panels also grace the studio walls of international artists such as Tommy Lee, Nathan East, Scott Henderson, and David Bottrill.

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TELEFUNKEN Elektroakustik’s mission is to design and build iconic microphones and modern professional audio equipment that provides classic sound for recording, broadcast, studio, and stage . Our vision is to be a global leader in emitting good vibes through manufacturing and design, all while capturing the spark of the TELEFUNKEN legacy and transmitting it with uncompromising quality.