PMC announced that it has appointed SoundWare Media to represent its full range of professional audio monitoring products in Spain, including the recently launched PMC6, PMC6-2 and PMC8-2 nearfield monitors.
Established in 2018 as a sister company to Datos Media, a leading provider of video and IT equipment for the broadcast and video post-production markets. Madrid-based SoundWare Media specializes in audio and also handles brands such as Avid Pro Tools and Audinate.
“SoundWare Media are an excellent company with the contacts, local knowledge and experience to help PMC expand its business in Spain,” says Dan Zimbelman, PMC senior export business development manager. “They have hit the ground running with several high-profile orders already completed and we look forward to a long and successful ongoing relationship.”
SoundWare Media business manager Gabriel Albornoz adds, “When you see, touch and listen to a PMC speaker you realize the amount of effort that has gone into engineering, industrial design, materials, drivers, etc. Also, the use of the ATL transmission line to manage bass energy shows that PMC wants to go one step beyond by discarding more standardized technologies that are common among most speaker manufacturers. The benefits are vast and clearly audible.”
SoundWare Media aims to establish permanent demo facilities at select studios in Spain to highlight PMC products Spanish studios, Albornoz says. In addition, the company plans to further promote products through events held with pro audio resellers and private producer-owned studios.
