LEA Professional has announced the appointment of Beirut, Lebanon-based Technosound as the new distributor of its full line of products in the Middle East.
Technosound has served the audio industry for more than 50 years and offers expertise market sectors that include corporate, live events, hospitality, broadcast, and residential. Technosound director of sales and marketing Pierre Fahed cites the onboard DSP, web browser-based user interface and third-party API control as defining factors of the LEA line of power amplifiers.
“We are always seeking new, dynamic partners to complete our offering,” says Technosound CEO Georges Bitar. “LEA Professional is a game-changer in this industry and we are proud to work with an innovative partner that is always looking to make things better, easier, and more powerful. The Cloud platform is groundbreaking and the product line is vast and powerful.”
“Technosound has a stellar reputation in this region of the world and we are excited to continue building momentum for LEA Professional’s best-in-class amplifiers,” adds John Dodson of ProCon AV, LEA’s sales partner in the Middle East. “LEA’s cloud and IoT-based technologies are revolutionizing the audio industry and I’m thrilled to bring in a forward-thinking distributor partner that can help build the brand’s reputation in the region.”
“Lebanon and the surrounding Middle Eastern countries are critical growth areas for LEA Professional,” concludes Scott Robbins, LEA VP of sales. “We are thrilled to have Pierre Fahed and the Technosound team on board. The company is experienced, has a great customer base and will be critical in helping advance LEA Professional and our cloud- and IoT-based technologies in this region of the world.”
