LEA Professional has announced the appointment of Richard Dean Associates (RDA) as its new commercial sales partner for New England and Upstate New York, representing the entire suite of the company’s products, including the new Connect Series 1504 amplifier for large installations.
Massachusetts-based RDA has more than 40 years of experience in commercial AV, focusing on sales through training, marketing, customer service and end-user relations. “At RDA we strive to offer our customers a complete systems solution,” states principal partner Bill King. “We look to partner with brands that offer a premium level of performance while still providing value, and who support their customers, both dealers and end users. We live in a world of repeat business. Customers don’t remember the thousand products that went right, but they do remember the one that went wrong.
“Our newest employee came from an integration company where he had the opportunity to install LEA and loved how it all worked and how easy LEA Professional amplifiers were to configure,” he continues. “It opened our eyes to the brand. LEA clearly offers a forward-thinking product mix with a strong customer focus. We also just liked the people at LEA, they are a rare mix of professional and fun.”
“We look forward to working with RDA to grow our presence in the New England and Upstate New York regions,” adds Scott Robbins, VP of gloval sales for LEA. “LEA Professional’s reputation as a trusted leader in smart amplifiers has allowed us to grow steadily and become a recognized industry name. This reputation coupled with our complete dedication to customer satisfaction, has allowed us to bring in new partners to support our growth.”
