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Lawo North America Appoints Philippe Guichard U.S. Product Support Manager

New York City presence brings increased support options for company's customers

Lawo has announced the appointment of Philippe Guichard to the newly created position of U.S. product support manager.

Guichard’s appointment coincides with the opening of a new Lawo support/demonstration facility in New York City that Guichard will head.

As Lawo’s new support manager for the United States, Guichard oversees a number of crucial operations for the company and his presence is expected to dramatically enhance Lawo’s support services.

Guichard’s responsibilities include technical support for the company’s console and audio networking products as well as product training and demonstration.

In addition to telephone support services—which are now available through a U.S.-based telephone number—the new office in Gramercy Park, Manhattan will serve as a training/demonstration facility where existing and potential clients can meet to discuss and receive hands-on experience with Lawo’s various products.

Lawo’s new U.S. Support Operations center can be reached at 347-903-2965.

Guichard’s background covers a wide range of experiences that make him ideally suited for his new position with Lawo. Prior to joining Lawo, Guichard served as sales/product support manager North America for Fairlight U.S. In this capacity he handled training, technical service, sales support, and demonstration of the company’s audio and video products.

Prior to this, he served four years as vice president and partner for Pasadena, CA-based MediaGear, Inc., a corporation created to distribute, sell, and support Fairlight products throughout North America.

He also held a sales engineer position with Sonic Solutions of Novato, CA and a product specialist position with Audio Intervisual Design of Los Angeles.

“Lawo is a very highly respected brand that is recognized by audio professionals everywhere as a leader in both console and audio networking technologies,” says Guichard. “I believe my background in these areas is a good fit that makes me well suited for the responsibilities of this new position. I’m eager to set up shop and dig in and I look forward to contributing to the company’s continuing growth as we move forward.”

Herbert Lemcke, president of Lawo North America, states, “All of us here at Lawo North America are very pleased to have Philippe joining us. Philippe brings a wealth of experience and technical expertise to our company that, I’m certain, will be put to very good use. He has a thorough understanding of our company’s business and he takes the initiative at every opportunity. I’m confident he will be an invaluable asset to our company.”

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