K-array recently staged a grand ceremony to officially announce the formation of K-array China. The formal name of the company is K-array.CN Limited, with headquarters located in Hong Kong and a sales and service center in Beijing.
The ceremony was held in Beijing and but of course did not lack Italian flare. in addition to prosecco and Italian ham, K-array co-founders Alessandro Tatini and Massimo Ferretti flew in from Italy to congratulate the new company and project specialist, Daniele Mochi provided a presentation to familiarize new acquaintances with brand.
Marc Vincent, CEO of K-array China explains the new business development: “Today is a milestone that sees us create the first subsidiary of K-array outside Italy,” he says. “The reason we chose China is because it is the biggest market in the world. The role of K-array China is to provide products, consultancy and after sales service to our customers.”
The K-array China team includes Roger Qi, who is in charge of sales and marketing in China. The team also comprises members from Beijing, Hong Kong and Guangzhou, providing sales, marketing, financial and technical support for the Greater China area, including mainland China, Hong Kong, Macau and Taiwan.
“China is a very fast-growing market,” continues Vincent. “We feel this is where we have to expand and the best way to do this is leading the initiative ourselves, because we believe in our brand, our products and our technology and obviously we are the most qualified to make it a success.”
K-array China’s first act after the launch was to give authorization certificates to the six dealers responsible for North China, East China, South China, Henan Province and Fujian Province regions, as well as the entertainment and residential vertical markets in South China.
“Marc has already done great things for the brand in APAC so we look forward to reap the success of K-array China’s efforts,” Alessandro Tatini.