Guitar Center has appointed Christopher Ian Bennett to the newly created position of Vice President, Communications and Corporate Affairs.
This announcement comes as part of a new set of initiatives at GC, which includes a formalized and dedicated communications/corporate affairs department.
In his previous role, Bennett led Best Buy Canada’s Corporate Communications department under Mike Pratt, now Guitar Center’s new Chief Executive Officer. A graduate of a Performing Arts School in Canada, Bennett’s passion for music and new media make him the ideal candidate to lead the new communications strategy for Guitar Center.
In his new role, Bennett will be responsible for the overall internal and external communications strategy of the entire GC organization and affiliated brands, working to drive a clear and singular message. Working closely with GC’s current PR agency partners, Clyne Media and Filter Creative, Bennett will be the new spokesperson for the organization and will play a more active role in communicating directly with the media than ever before.
“The Guitar Center story is an extraordinary one that fuses an iconic success history in retail with an exciting vision for its future leading the MI industry,” stated Christopher Bennett, Vice President, Communications & Corporate Affairs. “We have a great opportunity in front of us to work more closely with the press through a more transparent and open level of communication with them.”
