Group One Ltd. Adds Avolites & Appoints Industry Pro Brad White As National Sales Manager

Group One Ltd’s lighting division just got a major boost with the addition of Avolites to its distribution roster.

In addition, the diversified domestic importer and distributor of professional audio and lighting equipment has appointed Brad White as National Sales Manager to head up the Avolites division.

Avolites is dedicated to producing the very best control solutions for all aspects of the professional lighting industry. Avolites equipment utilizes cutting-edge technology while retaining the accessible, intuitive, hands-on familiarity for which Avolites’ products have become popular and renowned.

White is charged with the development of the Avolites business in America working with lighting designers, specifiers, dealers, production companies and facilities. The appointment reunites White with Avolites in the US, where he served as Technical Support and Sales Manager (and affectionately known as “Mr. Avo”) for a dozen years.

Additionally, White has a wealth of accumulated professional lighting experience working as both COO (2011-2013) and Lighting Tech/Designer (1990-1996) with TERI Productions, as Director of Sales and Technical Sales Manager for PixelRange Inc. (2009-2011) and has extensive expertise facilitating the programming and/or design of various tours, festivals and corporate events.

“The Lighting division at Group One is continuing to expand and we couldn’t be happier to have Brad White re-united with the Avolites product line,” stated Group One President, Jack Kelly. “Avolites is one of the great legacy brands in the lighting industry and all of us at Group One are looking forward to further developing the U.S. market for a great range of products from a great company. I know that the market here has such a great deal of respect for Brad’s knowledge and work ethic and we are extremely happy to welcome him into the Group One Family.”

“I am very excited join the Group One family,” White added. “Avolites has been a part of my life for many years and it’s great to be officially back! Group One’s industry experience is going to be an amazing asset to the Avolites brand.”

Group One Limited

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