Genelec has announced that it is marking its 45th anniversary this year with the Genelec 45 World Tour, which will combine demonstrations of the company’s studio monitors with a program of learning and listening experiences along with global music collaboration.
Face-to-face listening sessions will be held at Genelec’s international network of Experience Centres, complemented by hybrid and virtual events, regional partner events and traditional trade shows. For those that can’t attend, the company will also be making use of its digital channels throughout 2023 to deliver a program of online masterclasses, tutorials, webinars and informal knowledge-sharing sessions.
In addition, the new Genelec Virtual Showroom allows customers across the monitoring, AV installation and home audio segments to access information and resources in an interactive VR environment. Further, the Create With Genelec loan campaign will be run in selected territories to allow those interested to experience the company’s technology in their own environment.
The final element of the tour is the Genelec | Harmony Tracks global music collaboration, which invites participants to submit a piece of music using their own style, sound and local culture. The contest winner will receive a pair of Genelec 8330A studio monitors as a prize, and for every song entry submitted, Genelec will donate money to the charity Music Fund, which collects musical instruments, repairs them and gives them a second life by donating them to music schools and socio-artistic projects in Europe, developing countries and conflict zones around the world. Genelec will also be encouraging regional partners to get involved – with the goal of collecting and re-distributing 45 different types of instrument globally.
“Over the last 45 years we’ve created quite a company legacy, but none of this would be possible without our customers,” says Genelec managing director Siamäk Naghian. “So we want to use this anniversary year to look forward to the future, and empower and celebrate the people that create and love sound and music. Our passion for perfecting sound is shared by all the professionals and creatives who rely on Genelec technology every day. By inspiring each other, we’re consistently driving the industry forward – and that’s something truly worth celebrating!”
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