DPA Microphones has appointed Ansata Computer Systems as its new distributor in India, with the responsibility of representing its entire range of products for the live sound, recording, broadcast and installation markets.
Based in Bangalore, Ansata has 26 years of experience in managing regional distribution for manufacturers.
Among the brands it currently represents are Avid Audio, RME, d&b audiotechnik, Barefoot Sound, API, JDK Audio, Shadow Hills Industries and Inward Connections in India.
“We are delighted to introduce DPA Microphones to our valued customers as a significant add-on to our current distribution portfolio,” says Leslie Lean, CEO of Ansata Computer Systems. “DPA compliments our current product representation in the market very well, given the fact that we deal with such reputable and sought after products and brands in the country. With an established customer base ranging from indie musicians and bands, popular touring acts, rental companies, music and film studios to broadcast networks, we see much appreciation and demand for these wonderfully engineered and great sounding microphones.”
“Ansata is ideally suited to distribute our extensive microphone portfolio because it understands the importance of quality in all areas of sound amplification and recording,” says Steen Tychsen, Area Sales Manager for DPA Microphones. “The company’s reputation is second-to-none and I have no doubt that they will do a magnificent job supporting our existing customers and introducing new customers to our brand.”
Ansata is already planning a series of DPA training workshops for customers and system integration partners.
“Our aim is to highlight the advantages of using DPA microphones across various applications including broadcast, location sound, music recording and live sound,” adds Lean. “We intend to make these high-quality microphones available at a great price and will ensure that the purchase and delivery experience is easy for all customers by supplying DPA through our network of resellers and system integrators. We will also introduce DPA to rental businesses in various production environments so that we can grow recognition for the brand among professionals in each of these segments.”