It is designed as a content-focused with the latest information on Audio-Technica’s range of microphones, headphones, turntables, cartridges and commercial audio products, and it also offers enhanced e-commerce functionality that facilitates online transactions 24/7 with free shipping on purchases within the U.S. The new site serves customers in the United States, Canada, Latin America and EMEA.
“The new A-T site was designed with a mobile-first philosophy, meaning that all visitors to the site can expect the same high level of brand experience no matter their device – mobile, tablet or desktop,” says Peter Baker, Audio-Technica U.S. creative director. “The mobile-first approach is essential for any forward-looking brand that is moving with the speed of their customers’ online expectations. The basic aesthetic of the Audio-Technica brand is simplicity, and all of our communications reflect a clean and simplistic approach, which allows our products and photography to do the talking. There are no unnecessary distractions, and we communicate our diverse product mix without being overwhelming to our users.”
The site also highlights an interesting aspect of the brand’s history: A-T was founded in 1962 designing and manufacturing phono cartridges. Gary Boss, Audio-Technica U.S. marketing director, notes, “We have a great story to tell, one that is deeply rooted in our founder Hideo Matsushita’s vision of providing high-quality audio for all. Cartridges are at the heart of that story. We are witnessing a revived appreciation for the vinyl analog experience with a whole new generation of audiophiles. The new cartridge category, along with our comprehensive line of turntables, aims not only to tell this story, but also educate new listeners on the finer details of what goes into crafting world-class cartridges.”
Further enhancements include a commercial audio section that has been specifically intended for consultants, contractors and system integrators. This section is organized by Microphones (Boundary, Gooseneck, Hanging, etc.), Wireless Series (5000, 3000, 2000, System 10 Pro), Microphone Series (Engineered Sound, UniPoint, ProPoint), More (Discussion Systems, Mixers, etc.), and Solutions (Education, Government, Conference, Theater, Worship, Hospitality).
Additionally, the site hosts the following resources: an extensive Support section for Online Orders, Warranty/Repair, Product FAQs, Product Registration, Software Downloads, etc.; an “About Us” section with A-T company history, Press Releases, Career opportunities, and brand assets; a list of Authorized Resellers; a directory of Sale Products; the A-T Blog and more.
Again, check it out here.