Adamson Systems Engineering has announced the appointment of Procom Middle East as its distributor in the UAE and Saudi Arabia, carrying the complete range of the company’s products, including all line array, subwoofer and point source loudspeakers as well as I/O distribution units.
As part of the agreement, Procom also takes responsibility of marketing, sales, and support of Adamson’s products in the region. In addition, the distributor will have multiple demo systems in Dubai, including an immersive audio installation utilizing the new Adamson Fletcher Machine.
Procom works closely with AV professionals, including rental companies, integrators, music venues, and in the hospitality sector. It offers customers project and product support resources across the region from its showroom and demo space in Dubai, and has a service center that will help administer Adamson’s factory warranty. Kiran Tauro, Adamson education and applications engineer for the Middle East, Africa, and Turkey, will be working closely with Procom on training, design, and system implementation.
“Adamson has strong brand recognition among audio professionals in the region. This potential can be unlocked with hands-on product demonstration, support, training, and, last but not least, product availability. We intend to deliver exactly that,” says Rami Harfouch, business development manager at Procom.
“In Procom we found the ideal partner for Adamson,” adds Jasper Ravesteijn, Adamson EMEA sales director. “Initially, we began working with Procom for Saudi Arabia. Their professional attitude and limitless enthusiasm made us expand the partnership to include the UAE as well. We at Adamson are all excited to work with Procom and expand our network of satisfied users in the region.”
