Williams AV has announced that it will showcase an assistive communication concept Bluetooth Auracast system — not available for purchase — to give attendees an overview of the technology and its potential applications in pro AV at the InfoComm 2023 show in Orlando at booth 3414 at the Orange County Convention Center.
The new Bluetooth-capability Auracast, was announced by the Bluetooth SIG in June 2022. While the media has widely covered Auracast in consumer markets, coverage of potential applications for the pro AV market has been light. However, Williams AV states that it believes this technology will create new opportunities for AV professionals and will show a concept Bluetooth Auracast transmitter, receiver, and assistant.
“We believe there is no one-size-fits-all technology for AV applications,” says Tony Braun, VP of Global Sales and Marketing. “Our goal is to provide our customers with a broad range of options that support the unique needs of each venue. Adding Bluetooth Auracast technology in the future to our suite of FM, infrared, Wi-Fi, digital, and induction loop technology is a logical next step.”
Williams AV adds that the Bluetooth Auracast platform has many potential benefits, including simultaneously delivering up to 20 audio broadcasts to an unlimited number of people and delivering audio directly to an Auracast receiver, reducing latency and providing quality sound.
“We believe the AuracastTM platform will drive new assistive listening, interpretation, and entertainment opportunities in the Pro AV market, and we are excited to hear what the industry believes are future applications for the technology,” Braun concludes.
