Starin had previously represented Behringer in select territories while the rest of the country was served by Shoreview Distribution. The company reports that Starin has sufficient quantities of product on hand to fill all orders across the country.
David O’Kelly, vice president of global sales for MUSIC Group, announced the appointment. “Starin has proven to be an exceptional partner, delivering service levels that are earning praise from our dealers across America,” O’Kelly states. “I want to thank Shoreview for their loyal support but it became clear to us that a single source for Behringer products was in the best interest of our dealers, and in turn our end users.”
Starin already distributes MUSIC Group brands Midas, Klark Teknik and Turbosound across the U.S. on an exclusive basis. Founder and principal Jim Starin says, “This is amazing news, and I’m proud that MUSIC Group has placed so much faith in our organization. We have a greatly expanded stock of goods that will vastly improve availability, as well as national freight and MAP programs that will greatly enhance profitability for our dealers.”