Solid State Logic production tools were deployed in support of the performance by Usher and featured artists during the halftime show at the recent Super Bowl LVIII, with producers The Avila Brothers, Lil Jon and Kronic using an SSL Duality console for mixing as well as multiple SSL 12 USB interfaces for breakout production sessions while at Hideout Recording Studios in Las Vegas.
“One hundred percent of all of our pre-production recording was done at Hideout Studios, The Avila Brothers and Mike Smith’s SoundVille studio in Nashville and Larrabee Studios in Los Angeles with Manny Marroquin working on the 96-channel Duality, and also using the SSL 12 interfaces,” says Bobby Ross Avila.
He had reached out to Marroquin directly in September 2023 and recruited him to the team. They discussed the importance of creating a sonic experience that would marry the playback world and the live stage performance experience in real-time in a way that would not compromise the sonics of the hit, the overall audio and translate in the home and in the stadium. The audio team also included Bruce Bang, Nick Anderson, Kyle Hamilton, Jeremy Peters and Adrian “AP” Porter.
“A lot of what IZ was doing on his DJ controller he ran through the SSL 12,” continues Avila, who also used the interfaces to introduce his synths and vocoder into the mix. “The production team depended on the SSL products to deliver the highest quality audio that such a high-profile event like the Super Bowl demands. The one thing that SSL is synonymous with is that punch. so we’re making sure that everything translates.”
The GRAMMY-winning Avila Brothers, Bobby and IZ, have long worked behind the scenes on albums such as Usher’s Confessions, Mary J. Blige’s The Breakthrough and Chaka Kahn’s Funk This. Over the past 25 years they have written and produced with Janet Jackson, Gwen Stefani, Missy Elliot, Mariah Carey, Patti Labelle, Earth Wind & Fire and many others, and have also partnered with fellow Minneapolis natives Jimmy Jam and Terry Lewis and their Flyte Tyme Productions on various projects.
Days before the event, IZ Avila reported, “We’re probably at 124 revisions since the day we started, which was November 3, 2023. We spent roughly a month putting a skeleton setlist together. That was a brutal process, not only trying to fit all these songs into 12 minutes and 30 seconds, but also trying to figure out which parts of the songs do we do? Do we do a verse? Do we do a B section, then the chorus? We had to figure out a way to represent them and rework them, but also not veer from what they are and how they will be heard by his core fans and people around the world.”
Show pacing and sequencing was everything, he added: “One of the things that has played a role in the rhythm and flow of the show is saying, ‘If we listen to this and we feel like we might go get a snack, then we’ve missed the point.’ So, how do we keep people glued to the show and glued to the TV during these 12 minutes and 30 seconds? That was the goal.”
