The Sennheiser Group announced that it is aiming to achieve sustainable growth and further expand its global position as a provider of professional audio equipment with investment in its Pro Audio, Business Communication and Neumann.Berlin business units, while the Consumer Electronics business that was previously part of the Sennheiser Group has been fully transferred to Sonova Holding AG, a leading provider of hearing products, effective March 1, 2022.
“In the future, we will focus our resources and financial strength on our Pro Audio, Business Communication, and Neumann business units. Here, we plan to grow at an above-average rate, further expand our position in the global market, and successively extend our business areas,” explains Daniel Sennheiser, Co-CEO of Sennheiser. “From now on, we are looking forward to working even more closely with our customers in the professional sector and being even closer to the market,” adds Andreas Sennheiser, Co-CEO of Sennheiser.
“We have transformed the company and – despite the pandemic – can look back on a very successful financial year: we were not only able to meet our sales targets for 2021 in all business areas, but even exceeded our own expectations despite the fact that the event industry in particular remained characterized by uncertainty for the second year in a row due to the Covid-19 pandemic,” comments Daniel Sennheiser.
Describing the Sennheiser Group’s clear goals for the future Andreas Sennheiser explains: “As a family-owned company, we want to grow sustainably through our own efforts. To achieve this, we are investing significantly in our three business units.”
In the Pro Audio unit, the company plans to continue try to exceed the expectations of its customers in the live and broadcast business. The range will be expanded with complementary software solutions for more optimal workflows. Sennheiser sees growth opportunities particularly in the fast-growing markets for semi-professional applications, such as audio for video.
In the Business Communications unit, the company states that it is expanding its product offerings for universities and corporate meeting rooms in the coming years. The goal is to be present with Sennheiser products in the majority of the world’s lecture halls and meeting rooms/
The Neumann.Berlin unit will be expanded in the future with a focus on digital workflows and extended software and service as well as with new product offerings; for example, the close miking of instruments. The company also sees growth opportunities from new customer requirements in the areas of mobile working, streaming, and immersive audio.
With Sonova, Sennheiser has found a partner who has fully taken over the consumer business and will further expand it. Following the sale, Sennheiser and Sonova’s Consumer Hearing business will operate together under the Sennheiser brand umbrella. A long-term license agreement has been agreed with Sonova for the use of the Sennheiser brand.
