Sennheiser has announced that it is calling to all of its pro audio dealers to submit their nominations of 2022 projects for consideration in the company’s the second annual Dealer Recognition Awards.
The inaugural version of the program in 2021 saw 98 awards being handed over in six categories globally. Until the end of this year, dealers can reach out to their Sennheiser sales representative to have their projects registered for possible recognition.
“The customer is at the centre of everything we do, and our dealers are doing so much more than just selling our products,” says Chris Kopp, who is spearheading the awards program at Sennheiser. “Our partners invest in good marketing, their social media presence and customer trainings, to give just a few examples, and they are always ready to go the extra mile. The awards program allows us to acknowledge their extraordinary commitment.“
Categories include Best MI Dealer, Best Audio for Video Dealer, Best Neumann Dealer, Highest Growth, Best Marketing Activity and Project of the Year. The company states that while turnover is the decisive element to win the first three categories, and turnover growth (in percent) with the brand will be used to determine the winner of the fourth, Best Marketing Activity and Project of the Year calls for active involvement from the dealer base.
“We wanted to ensure that our smaller partners also stand a chance of winning. For example, when their annual business with Sennheiser has increased considerably, or when their creativity and ideas shine in the Marketing Activity category, or again when they carried out to an extraordinary project during 2022,” Kopp adds.
Sennheiser awards both regional prizes (Americas, EMEA, APAC) in the form of a Golden Record as well as subregional prizes in the shape of a crystal-glass award to winners. In 2021, with awards being handed throughout 2022 as local situations permitted, the company awarded six partners with a regional award and 92 with subregional prizes.
To enter for award consideration, dealers should contact their Sennheiser sales representative.
