Radial Engineering has appointed Shure Distribution Deutschland GmbH as the exclusive distributor for Radial and Primacoustic brands in Germany.
Steve McKay, export sales manager for Radial, explains: “Over the past several years, we have enjoyed a very successful relationship with Shure Distribution in the UK and felt that the time had come to increase our presence in Europe’s largest market. Having Shure in Germany join our team seemed like a natural progression.
“We are delighted to now be working with them to develop this important market. Shure’s extensive presence adds another level of business for both companies, particularly as we grow in the various segments such as live touring, recording and installation.”
Bernd Friedel of Shure Distribution adds, “Radial is a great extension of our direct distribution in Germany. Offering leading brands in various segments, Radial is a perfect fit to our premium brands along with Shure and QSC.
“Being a valued distribution partner in Germany over the last 10 years for retailers, rentals and integrators we are convinced to offer a win-win concept for all parties involved.”
Radial has been in business for more than 20 years and is known for its successful range of direct boxes, and more recently, the company has delved into the 500 Series format. Primacoustic, the company’s acoustical division, supplies panels for recording studios, education facilities, video conferencing and houses of worship, and most recently, Radial Primeacoustic supplied NBC-TV with the acoustic panels for the upcoming 2012 London Olympic on-site broadcast facility.