Powersoft has announced the opening of a new, dedicated office in Tokyo headed by newly appointed market development manager Haruka Murayama, who brings almost a decade of industry experience to the role.
Murayama most recently spent five years in sales with Bose Professional’s Japanese subsidiary, where she became familiar with the Powersoft X Series live sound amplifier platform and previously worked for the Japanese distributor of Harman, Shure and DPA Microphones. The Japan office is the company’s fourth, joining its headquarters in Scandicci, Italy, a U.S. facility in Flanders, NJ, and a China office in Beijing.
Sales director Luca Giorgi explains, “Powersoft views Japan as a very strategic market where we have more potential for growth. Powersoft’s growth in the country has been good through our historical partner AudioBrains but we believe that we can increase and consolidate that growth by adding Powersoft’s local resources, and it’s for this reason that we have decided to set up a representative office with Akira Mochimaru and the recent appointment of Haruka: to have local people able to boost the generation of extra demand through local relationships.”
“This direct link with the market will help us to better receive feedback and requests from clients and enable Powersoft to provide better products and services to such a demanding market.”
Murayama adds, “I am confident in promoting our products because Powersoft is already known for its high quality and innovation, which customers appreciate.”
“Powersoft’s growth in the APAC region is a concrete investment aimed at taking advantage of the many opportunities that the Asia-Pacific market offers for developing and intensifying business activities, offering our portfolio of unique and innovative solutions and products, and adding a further piece to our international growth and development plan,” concludes CEO Luca Lastrucci.
