Peavey Commercial Audio has announced the appointment of EM Nordic as the new distributor of its full line of products in the Nordic region, including Sweden, Norway, Finland, Denmark, and Iceland.
Founded in 1962, EM Nordic supplies approximately 1,500 retail outlets, with operations extending not only to the Nordic countries but also encompassing Denmark, Finland, Iceland, Norway, Sweden, and the Baltic States of Estonia, Latvia, and Lithuania.
“Peavey has always been an iconic brand in the world, and we highly appreciate the company’s continued focus on quality, craftsmanship, and innovations,” says EM Nordic founder and CEO Benny Englund. “We are honored to be included in Peavey’s group of partners and to market and distribute their products in our market.”
Christoph Sesseck, Peavey sales manager for the EMEA region, adds, “We are absolutely thrilled to be partnering with EM Nordic. With more than six decades in the industry, EM Nordic is one of the most respected and well-connected distributors in Scandinavia. Their experience and in-depth knowledge will provide the best service and support to our customers in Northern Europe.”
