Recently launched U.K. manufacturer Optimal Audio, which produces control, amplification and loudspeakers for small- to medium-sized commercial installations, has announced the appointment of Drammen-based Atendi as its exclusive distributor for Norway.
Founded in 2010, Atendi supplies audio, lighting, AV and staging equipment to the professional and commercial markets, including theatres, TV studios, concert and cultural venues, hotels, conference centers, rental companies, architects and contractors. The distributor is focused high-level service and support, including offering technical expertise.
“We’re delighted to welcome Atendi to the Optimal Audio family,” says Raf Willems, Head of Sales and Channel Marketing EMEA, Optimal Audio. “With their proven track record of brand development in Norway, we’re confident that they are a perfect fit for us. Øystein, Lorry and their team have built a strong network throughout Norway, and have a thorough understanding of the Norwegian market and its dynamics. Atendi is excellently placed to introduce Optimal Audio to the market, and I’m in no doubt that they will quickly establish the brand as a market leader in Norway.”
Øystein Wierli, Head of Sound at Atendi adds, “It’s with great pleasure and high expectations that we represent Optimal Audio. The commercial audio market in Norway has great potential, and Optimal Audio, with a real clarity of purpose, has devised a range from which it is quick and easy to select the right products for your needs. Combining some really smart products with a very competitive price point is sure to be attractive to a host of hospitality, retail, education and house of worship projects.”
