Optimal Audio has announced the appointment of Alex Barrand to the position of sales manager EMEA.
An experienced audio professional with a background in audio engineering, design and installation, Barrand first worked on a number of large-scale festival installs before taking up the position of head of production at the Ministry of Sound nightclub in London. During this period, he co-designed the main room sound system headed by Martin Audio components and gained experience in the management of technical requests and budgets. In 2011, he moved to take up a global management position with Pioneer Pro Audio, focusing on product planning and development.
“Opportunities to be involved in helping to develop a brand from its very early stages are few and far between and not to be missed!” Barrand says. “Optimal Audio’s approach to commercial audio places the emphasis on harnessing cutting-edge technology to help deliver solutions that are easy to operate for end users. That simplicity is essential in the field, and yet all too often seems to be overlooked. I’m excited to be on board with such a fantastic forward-thinking team.”
Bradley Scott Watson, sales director at Optimal Audio, adds, “Alex is hugely respected audio specialist whose track record speaks for itself. He combines a high level of technical expertise with a thorough understanding of the market, and we are confident that he will be instrumental in helping to establish Optimal Audio in the front rank of commercial audio across the EMEA region.”
