Music Group has announced the appointment of Proel as their distributor for the Behringer and Bugera brands in Italy.
Proel have the resources and dealer network to best address the demand for Music Group’s diverse product assortment, and the ability to ensure the supply levels needed to support the company’s proven sell-through.
Building on Music Group’s strategic vision to bring the pro audio and MI industry’s hottest products to market in the most efficient and cost-effective manner possible, this appointment adds another major fulfillment partner to the company’s world class roster for Europe.
“We are excited to be appointed by Music Group, and believe that their practice of offering professional quality equipment at exceptional prices helps us to stay competitive. We look forward to ensuring that their product range is accessible for our customers,” comments Fabrizio Sorbi, Managing Director of Proel.
“Proel’s customers know that they can expect superb products from Music Group’s respected brand names, while we know that we can enjoy an excellent working relationship with their team.”
“In conjunction with our largest key customers, we are planning to open a number of dedicated Behringer “shop in shops” in Italy, a project we are very excited about and believe will help define the future of MI retail in Italy.”
Uli Behringer, CEO of the Music Group adds, “We are extremely pleased to work with Proel, as their standard for providing excellent customer experience perfectly matches our own vision.”
“Over the past 22 years, our Italian customer base has been very loyal and we thank them for their support. We’re confident that relying on Proel to provide excellent sales fulfillment and distribution services in Italy will allow us to further focus our resources on world-class product development, manufacturing and branding which we view as our Company’s core competencies. As always, our ultimate goal is to provide a great experience for our customers.”