Held Thursday – Saturday under the guidance of the team from Live Sound International magazine, the Showcase will take place inside the Anaheim Convention Center Arena, giving attendees the opportunity to check out both flown and portable systems in a real-world setting.
“The Showcase presents a unique, controlled environment demonstration designed to provide side-by-side listening opportunities for evaluating leading loudspeaker systems from around the pro audio industry, in addition to the opportunity to get further technical details and pricing information from qualified representatives of each company,” states Kevin McPherson, executive publisher of Live Sound International. “We’re really pleased to be partnering with NAMM to offer this valuable opportunity to NAMM Show attendees.”
In total, 11 participating companies will be demonstrating both flown and portable systems as part of the Showcase. Participating companies include Alcons Audio, BASSBOSS, Crest Audio, dbTechnologies, EM Acoustics, Martin Audio, RCF, TW AUDiO, Verity Audio, VOID Acoustics and Yorkville.
The Loudspeaker System Showcase will feature three full sessions daily in the Arena (at 11 am, 2 pm and 5 pm) on Thursday, Friday and Saturday, with all loudspeakers playing back-to-back in round-robin format. Music programming is comprised of tracks selected by a popular vote of the participating companies, with Bernie Broderick of Truth In Audio serving as the emcee for the sessions.
For Lee Stein, vice president of Martin Audio, the decision to participate was underscored by market opportunity: “North America continues to be a strong and growing market for Martin Audio and we’ve seen the progress made by NAMM. We feel the show can bring a target market that may not be present and available at other shows and so gives us another important opportunity to showcase our products and brand.”
“Experiencing the evolution of NAMM last year with the integration of pro audio and live sound products, we saw an exciting new dimension at the show,” says Tarik Solangi, vice president of Sales & Marketing, RCF USA. “RCF is a prime example of a manufacturer that reaches both the retail and pro audio markets… and adding the Loudspeaker Systems Showcase this year offers us an excellent opportunity. We’re delighted to participate.”
In between the scheduled line array demonstrations, systems integrator 4Wall will host a new, experiential display, highlighting the latest in gear and technology from the company’s extensive list of distribution partners, through a series of lighting demonstrations within the Arena. 4Wall is also providing video walls and lighting for the Showcase.
Additional details regarding the Loudspeaker Systems Showcase, NAMM U Education, participating exhibitors, events, and more can be found at NAMM.org.