Lawo has named Oliver Frenzel as business development manager for its SMART line of IP network monitoring products, where he is taking a central role for the market-oriented advancement of the SMART portfolio and reinforcing his sales colleagues in their efforts to provide optimum customer support.
Frenzel, who previously served as head of support and customer care manager for the company, most recently held the role of business development manager SLA where he developed structures for service level agreements for the entire portfolio. The SMART product line includes the smartSCOPE deep packet inspection and network analyzer and its smartDASH system monitoring and realtime telemetry platform, a vendor-agnostic enterprise software suite designed to provide full network and media visibility across an all-IP, all-SDI or hybrid WAN/LAN broadcast infrastructure.
“Through my experience in support, I know how important it is for mission critical operation to have good monitoring and measurement capabilities. This is even more important for complex broadcast IP networks, as there is no longer ‘the cable’ that transmits a single SDI video signal,” says Frenzel. “I’m very proud that Lawo has given me the responsibility for this task. I have always admired the commitment of all colleagues in developing and manufacturing innovative broadcast products and solutions at top quality level and apply them to the benefit of our customers. It feels great to be a part of the Lawo family.”
“Oliver is a perfect fit for this newly-created and essential post,” states Jamie Dunn, chief commercial officer at Lawo. “In his responsibilities within Lawo, Oliver has compiled comprehensive expertise in all aspects of broadcast, problem solving for customers as head of support as well as developing long-term customer-oriented strategies and advancements for the services we offer. His ‘no-is-not-an-option’ attitude drives his commitment to not stop before the best solution is found.”
