L-Acoustics has appointed industry veteran Timothy Zhou as CEO of the company in the Asia Pacific (APAC) region in addtion to inaugurating a new regional office in Singapore.
In addition to the creation of a new APAC hub, Zhou will also manage a growing team dedicated to serving local partners as well as building awareness of the brand’s innovative technologies in key vertical markets, including those in residential and architectural applications. The company has also added two key team members in director roles to support Zhou, with Alvin Koh named director of application project, APAC supporting clients and projects across the region, while David Cooper is the new director of sales, APAC, and will relocate to Singapore to provide elevated support to clients.
The team will nurture existing relationships with L-Acoustics partners while also developing business by creating new partnerships in key vertical and geographical markets. “In the coming years, we aim to serve customers and partners in the region more efficiently,” says Zhou. “We want to strengthen ties with our current network of partners in APAC, with the ultimate goal of becoming a hub that is an ideal base of support.”
The new regional office is located a few kilometers away from Singapore’s central business district, close to local partners in the nearby Lavender and Kallang areas and also centrally located for partners and clients across Southeast Asia. “We’ve established markets and seen remarkable brand growth in China, Korea, and Japan. Today, Southeast Asia represents one of the most dynamic regions of the world for L-Acoustics,” explains Zhou. “The new office and expanded team will help us meet the demand for L-Acoustics’ signature range of products, to attain the highest levels of quality for our partners and clients, as well as create unforgettable experiences for audiences.”
“Establishing a hub in Singapore is the logical next step in L-Acoustics’ growing support and commitment to the APAC region, in line with our philosophy to think globally and act locally,” adds Laurent Vaissié, chief executive officer of L-Acoustics. “Our local partners have helped us establish L-Acoustics as the leader in high performance audio, offering rider-friendly local options for global tours, exceptional sound for high-profile events and elevated experiences for fixed installation theatres, houses of worship, theme parks, and live music venues.
“A premium brand can only be sustained by an elite team that supports and represents its values. Hervé (Guillaume, chief executive officer of L-Acoustics Group) and I are confident that the team of Tim, David and Alvin will lead our APAC partners into the future of sound with brio,” he concludes.
The APAC office, located in the Lavender district in Singapore, opened on November 1.
