The Integrated Systems Europe (ISE) 2022 show slated for next month (May 10-13) in Barcelona has announced a raft of activities it says will highlight creativity and technical prowess and showcase the power of AV.
Media artist and pioneer in the aesthetics of data and machine intelligence Refik Anadol will give the opening keynote address at ISE 2022. Anadol offers visualizations of our digitized memories and expanding the possibilities of architecture, narrative, and the body in motion. He’s created “In the Mind of Gaudí,” an immersive installation inspired by Casa Batlló and Antoni Gaudí’s work is showcased in the Gaudí Cube, the world’s first six-LED-wall room. It shows the different creative capacities of the combination of digital image, big data, and AI and explores new ways to bring digital art closer to the general public.
The day 2 keynote, “Next-Generation Immersive Entertainment” will be delivered by Illuminarium CEO and co-founder Alan Greenberg. Illuminarium’s goal is to transport its audiences through a sensory experience, enabling visitors to see, hear, feel, smell, and even affect experiences they dream about through transformative technologies. Greenberg will be exploring the technical challenges and the exciting future as he maps out the Next Generation of Immersive Entertainment.
In addition, created and produced by Barcelona-based Flaix Studio and running on May 9-11 each evening, I RISE at the Plaça d’Espanya: will present eye-catching projection mapping that explores the themes of hope, regeneration and renewal as the pro AV industry looks to return to more normal ways of working following the upheaval caused by the pandemic. Taking place on one of the iconic curved buildings on the Plaça d’Espanya by the Fira Montjuïc – sister venue to ISE’s new home, the Fira Gran Vía – the 15-minute program will loop over two hours on the three successive nights.
A special event will happen on the façade of Casa Batlló on the evening of May 7 as a result of the collaboration between Refik Anadol, OFFF Barcelona – a festival of creativity, art and digital design – and ISE 2022. This event will mark a bridge between these two milestones in the digital arts and AV industry. Casa Batlló will feature a marine-inspired façade, adding sculptures, recycled materials and decontextualised object in converting them into a universal work of art.
Finally, with the ISE Immersive Art Experience in Hall 2 throughout the show, ISE has worked with award-winning company Exhibition Hub to curate a unique virtual reality experience art installation that combines several of its award-winning immersive art experiences. The digital art exhibition will animate iconic masterpieces from artists such as Van Gogh, Claude Monet, Frida Kahlo and Gustav Klimt, accompanied by a 360-degree light and music show created with the support of AED Display, AV Stumpfl, AV-Drop / Showtex, Barco, Fluge, LANG and others.
“ISE embodies creativity, innovation, and technology, and I’m really excited that we have put together a series of stunning experiences for this, our first big event at our new home in Barcelona,” says managing director Mike Blackman. “These initiatives perfectly illustrate the impact and power that the professional AV industry has to create truly memorable experiences and kickstart connections to deliver business benefit. I have seen the plans and the previews, but I cannot wait to see them all in action during the show.”
