The Harman Music Group announces the promotion of Craig Paller from Vice President, Domestic Sales, to group-wide Vice President, Worldwide Sales, where he will be responsible for strategic planning and sales initiatives at the brand, market, and dealer level for BSS Audio, dbx Professional, DigiTech, and Lexicon Professional.
“Craig Paller is an outstanding sales executive with a proven understanding of the markets Harman Music Group serves and deep empathy for the needs of our dealers and customers,” states Rob Urry, President of the Harman Music Group. “In this new role his experience, enthusiasm, and leadership skills will benefit all of our brands in growing and strengthening in each of their specific markets.”
Paller joined Harman Music Group in November 2005 as Vice President of Worldwide Sales for BSS Audio & dbx professional. In 2007 his responsibilities were expanded to include sales management for Lexicon Professional. In this role he successfully managed the US sales team for these brands and successfully met commercial targets.
Prior to joining Harman Music Group, Paller was the Director of U.S. Sales for Shure and managed all aspects of sales and distribution including policies, forecasting, pricing, dealer programs, as well as promotions and sales goals.
Paller began his career at Electro-Voice, were he held several positions, including National Sales Manager and overseeing sales for their U.S. MI Market.
“I’m excited about the opportunity to lead our worldwide sales team and continue to build each brand’s presence in established as well as emerging markets,” says Paller. “I want our customers and dealers to know we have a great team in place that will continue to develop strong relationships and help them meet their goals by providing the highest quality products that reflect the heritage and quality of our brands.”
Paller holds a bachelors degree in Marketing from Millikin University. In addition he also holds Six Sigma Green Belt certification.
