Strike 10 Bowling & Sports Lounge in Hallandale Beach, Florida is a family fun center by day and at night it transforms into an attraction for adults, with a full bar and DJ booth as well as bowling.
The Lounge is awash in sound and lighting form JBL, Crown and Chauvet, thanks to Guitar Center Professional (GC Pro).
The Hallandale office of GC Pro brought its product-sourcing capability for Strike 10, in addition to its Affiliate Program, which matches clients and projects with the most appropriate AVL systems integrators to install and commission those products.
In this case, GC Pro brought in Automated Interiors of Fort Lauderdale to install sound equipment, including 44 JBL Control Series ceiling speakers and subwoofers powered by Crown CDI 1000 and CDI 2000 amplifiers.
The installation also features a large array of lighting including Chauvet Nexus LED washes and LED displays, a Gobo Shot LED projector and a Rogue R1 moving-head fixture.
Live bands will also be able to crank it up at Strike 10 thanks to the Acoustiblok sound management materials installed at the lounge.
“Fantastic is the word I would use for how this turned out,” comments Moises Jafif, part-owner of Strike 10 and part of a team that pioneered the bowling alley/lounge concept at several locations in Mexico before bringing it to the U.S. with the 15,000-squre-foot Hallandale site, which opened in March of this year. “The experience of working with GC Pro was spectacular from day one. They really know their stuff.”
Jafif says that while the main components of Strike 10 are the same as the locations in Mexico, he wanted to adapt the theme for the Miami area.
That’s where GC Pro came in. Working with sources at Harman and Chauvet, as well as Automated Interiors, GC Pro account manager Ricardo Cintron-Jimenez chose products that would realize Jafif’s vision for Strike 10.
For instance, a key strategic idea was the decision to install all-white furniture, floors and walls — even an all-white bar — which literally creates a blank canvas for the Nexus wash lighting fixtures, allowing the space to change hues and create entirely new environments to fit the moment, whether it’s a kids’ party or late-night ladies-night out.
“It’s a unique feature,” says Cintron-Jimenez. “The all-white furniture, bar, floors and walls acquire the color of choice, from the Nexus lighting fixtures, changing the atmosphere at will.”
GC Pro also supplied backline equipment for live music and for a DJ booth, which the acoustical treatments will also enhance by controlling the volume.
Daniel Roller, president of Automated Interiors, says the project turned out so well thanks in large part to GC Pro’s depth of inventory and access to a wide range of brands.
“The client was adamant about wanting Chauvet lighting,” says Roller. “And GC Pro has a huge array of brand choices when it comes to lighting and everything else, so we were able to get the client exactly what they wanted. It’s one of the things about working with them that makes my job easier.”
Roller was also enthusiastic about his ongoing relationship with GC Pro’s Affiliate Program. “We’re mutually supportive of each other,” he says. “We find ways to create more value than by working alone, which was evident on this project, which really turned out cool.”
Jafif agrees. “It has the flash you need for Miami,” he says, “And the place sounds as good as it looks. Ricardo was always there for us. He took us to different showrooms so we could check out equipment. We have eleven lanes — the idea is to keep it feeling very exclusive and special, and GC Pro picked out products that were in line with that goal. The customer service was spectacular. We actually became pretty close with the staff at GC Pro.”
That’s good, because GC Pro is a national presence and Jafif plans to open additional Strike 10 venues, already scouting locations in the South and the Northeast. “We’re really comfortable with GC Pro, so they’re the ones we’d turn to,” he says.