Ginny Goudy has been named international marketing director for Nexo France, replacing Joe White, who has left the company to pursue other interests.
Goudy is a familiar face to Nexo employees, distributors and customers, having acted as the company’s European PR and communications consultant since 1997. As part of her responsibilities, she will be responsible for the development of Nexo’s marketing strategy across its varied international marketplaces.
North American marketing for Nexo will remain the responsibility of Marc Lopez and his team at Yamaha Commercial Audio Systems, Inc. headquartered in Buena Park, California.
Goudy’s career as an independent publicist has spanned three decades, since her first PR appointment working with Rupert Neve. She has also consulted for leading manufacturers including Bose, JBL, Electro-Voice, Martin Audio and Turbosound.
“We are delighted to have persuaded Ginny to join us in Paris; she is a distinctive figure with a distinctive perspective on our business,” says Nexo chairman and CEO Keisuke Kobayashi. “Sound reinforcement customers today are not only looking for good products, they are looking for a partner that understands their market and their aspirations. With her extensive industry contacts and marketing communications experience, Ginny will play a key role in helping Nexo France to become exactly that kind of partner.”
