Fulcrum Acoustic has announced the formation of Fulcrum Immersive, the result of the company’s acquisition of Concord, NC-based Venueflex with the goal of providing a set of hardware and software tools to help enable integrators to design and deploy immersive environments in a modular, scalable manner.
Fulcrum Immersive technologies are designed to help tailor venues for optimized performance to promote a higher level of audience engagement and a more consistent audience experience. The approach includes software modeling tools, hardware and software signal processing modules, loudspeakers, amplifiers, and acoustic treatments that address project requirements from conception through installation. In addition to the technological aspects of the acquisition, Fulcrum Immersive gains sales, technical, and customer service personnel.
Stephen Siegel, president of Fulcrum Acoustic, explains the formation of Fulcrum Immersive and his relationship with Dr. Paul Henderson, formerly with Venueflex, who will now serve as Fulcrum Acoustic VP of Software & Immersive: “In the 20-plus years that I’ve known Paul, I’ve watched him create a number of compelling technologies. Paul demonstrated some of the spatial tools that he had developed and expressed interest in partnering to bring these to a broader market. As we discussed further, it was obvious that Paul’s technologies and team would be a natural extension of our core business.”
Henderson adds, “I’ve enjoyed a long relationship with Stephen, Dave Gunness, and many of the Fulcrum staff, and have been impressed over the years with their innovations in loudspeaker technology and Fulcrum’s commitment to customers. As our immersive audio tools started taking form, it was obvious that the fusion of our two brands could bring powerful immersive experiences to new audiences across the globe. The future of Fulcrum Acoustic and Fulcrum Immersive is very bright, and we are very excited to develop some great new products and tools together.”
Go here for more about Fulcrum Immersive.
