EAW has appointed pro audio veteran Alex Schloesser to the position of EAW Asia-Pacific Sales Director. The announcement was made by Jeff Rocha, EAW President, and reflects the company’s ongoing commitment to growth in the Asia-Pacific region.
In his new capacity, Schloesser will report to and work closely with Davwinder Sheena, Loud Technologies’ Asia & Pacific-Rim Managing Director.
With more than 20 years in pro audio in and out of his native Germany, Schloesser has a wealth of experience from his past positions. He is fully versed in audio technology, including acoustical simulation and treatment, audio consulting, sound design and studio/control room specifications. He has worked as an engineer and consultant for 24 years, working in R&D as well as in all levels of live performance – system tech, P.A., front-of-house mixing, system design etc.
Schloesser has been a part of installation and system design for stadiums in Germany, Russia and the Middle East; churches in Germany and the U.S; the P.A. system at the Grand Mosque in Mecca etc.
He has also served as Head of Audio for two seasons of the German Pop Idol program, as well as a number of other TV shows, totaling well over 12,000 broadcasts. Live system tech credits include MANOWAR’s 2008 tour, Heaven & Hell’s 2010 German tour and 2011 Roxette concerts.
Jeff Rocha states, “Our growth in the Asia-Pacific region has been nothing short of phenomenal. With Alex devoted exclusively to EAW, we now have a resource that can help us build on this momentum. We think Alex can drive the pace of growth even higher.”
Davwinder Sheena adds, “Growth of all Loud brands in the Asia-Pacific region is what’s driving this hire. Alex has been a part of the global audio community for over two decades, so he knows the players across the region. Thanks to this wealth of experience, he can hit the ground running and take EAW sales to new heights.”
Schloesser notes, “EAW is more than a brand. It’s almost a lifestyle for people in pro audio. Now I get to be a part of this iconic company – a part of the history. Asia is growing, and EAW is growing. My job is to connect those two things. It’s tremendously exciting to think about what kinds of projects we’ll be involved with in the future.”
