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DiGiCo Reinforces U.K. Sales Support Structure With Addition On James Lawford

Will work closely with DiGiCo's U.K. dealer network

DiGiCo has announced the appointment of new team member James Lawford, who takes up the position of U.K. Sales Executive and will provide additional support for its U.K. operation.

Lawford, or “JJ” as he is known, will work closely with DiGiCo’s U.K. dealer network, helping to further strengthen commercial development in the U.K. market and provide a dedicated point of contact for both DiGiCo’s UK dealers and its end-user customers.

Lawford has considerable technical knowledge and will provide product demonstrations and help to increase product awareness throughout the U.K.

“The DiGiCo team is already very strong,” says DiGiCo Marketing Director David Webster. “However, we have a real desire to provide the greatest possible level of support and backup to our customer base.

“JJ’s appointment will have a direct benefit to the UK market, but will also free up more time and the dedicated abilities of other team members on a global basis. Together with our dealer network, this means that we can bring the considerable advantages of using DiGiCo products to an ever-wider audience.”

DiGiCo Website

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dBTechnologies is an Italian-based speaker manufacturer, leading in the Touring & Live sound market by providing innovative audio solutions. Their flagship ViO series is made up of an entirely active/self-powered series of loudspeakers. The dBT lineup also includes passive loudspeakers, software, and amplifiers, all delivering uncompromising performance. dBTechnologies speakers headline some of the largest festivals and concerts worldwide, setting standards in both Live and Installation markets.