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d&b audiotechnik Launches Solutions Business Entity, Acquires UK Integration Firm SFL Group

Designed to further enable the company to provide end-to-end expertise in the areas of project development, manufacturing, system planning, installation and maintenance.
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d&b Group CEO Amnon Harman (left) and SFL Group Managing Director Tom Jeffery.

d&b audiotechnik has announced the establishment of a new service-focused business entity, d&b solutions GmbH & Co. KG, designed to further enable the company to provide end-to-end expertise in the areas of project development, manufacturing, system planning, installation and maintenance. The announcement is supported by the immediate acquisition of UK-based multidisciplinary AV provider SFL Group.

The newly formed d&b solutions will act independently from d&b audiotechnik, with separate, independent business structures reporting up to the d&b Group. Managing Directors for d&b solutions are Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions Director Finance and Operations).

“d&b solutions is born out of customers’ increasing demand for the integration of full AVL solutions,” says Harman. “We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviors regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market.”

A significant step in the formation of the new business entity is the acquisition of SFL (Sound Foundation Ltd) and its subsidiaries to form SFL Group, a d&b solutions company. A long-time d&b sales partner, SFL Group specializes in event production, installation services and equipment sales with long-standing business relationships with brands that include the Royal Albert Hall and McLaren Racing. The whole SFL team will join the d&b solutions business.

Tom Jeffery, Managing Director of SFL Group, states, “The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years. SFL built its business and reputation on putting people and service first. We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.”

“Our existing partner relationships are strong and hugely valued. We are fully committed to growing and strengthening this network,” Harman concludes. “For 40 years, d&b has pioneered innovative audio solutions to bring creative visions to life. Our mission is to accurately transfer passions and we have maintained a clear focus on market requirements and the needs of our end customers. Today’s announcement reinforces this long-term commitment.”

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