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“David Bowie is” Art Exhibit On Tour With Sennheiser

Sennheiser help create immersive sound experience through gallery display.

After an extremely successful run at the renowned Victoria and Albert Museum in London (V&A), the “David Bowie is” exhibition is now touring other leading venues of art and design around the globe.

The next stop is the Art Gallery of Ontario (AGO), Canada, one of the most important art museums in North America.

As at the V&A, which curated this unique exhibition, audio specialist Sennheiser is working hand-in-hand with the AGO to ensure an immersive sound experience for visitors.

Sennheiser’s guidePORT audio guide system and an elaborate 3D sound installation will again be an integral part of the exhibition.

Integrating more than 300 objects from Bowie’s personal archive, including original stage costumes, handwritten lyrics, album covers and photos, the exhibition celebrates Bowie’s incredible 50-year career.

A highlight of the visitor experience is the two 3D surround simulations that evoke the sound and feel of a live concert.

Bowie’s producer Tony Visconti commented on the unique audio experience, “I swear I don’t know how they do it. This is magic to me. Things were coming from over my head, down by my feet, over my right shoulder, over my left shoulder, in front of me, to the sides of me.”

Gregor Zielinsky, International Recording Applications Manager at Sennheiser, made this exceptional sound experience possible by upmixing old mono and stereo material using a special algorithm.

Currently onsite at AGO to fine-tune the experience for visitors to the venue, Zielinsky explained the setup: “There are two multi-channel music experiences at the exhibition. No. 1 is a huge screen installation with live concert material by Bowie, and we also have a fantastic collage of Bowie songs arranged by Tony Visconti.

“The audio is played through hidden Neumann and K+H speakers.”

In addition to the 3D installations, Sennheiser also equipped the AGO with an audio guide system.

A guidePORT system will provide visitors with all soundtracks, music and video sound throughout the tour, taking them on an unforgettable journey through Bowie’s music, art, and fashion.

The system automatically plays the audio when the visitor approaches an exhibit, thus enabling the guests to enjoy an individual tour and to explore the exhibition in whatever order and at any pace.

Sennheiser’s guidePORT expert Robert Généreux is on site to install and configure the system at the AGO.

“This is a once-in-a-lifetime opportunity to celebrate a living artist whose radical artfulness of identity has had an enormous influence on art, design and contem-porary culture as we know it,” said Matthew Teitelbaum, director and CEO of the AGO. “We are thrilled to have the assistance of Sennheiser in creating a truly immersive experience, allowing our visitors to delve into the provocative genius and vision of David Bowie.”

Daniel Sennheiser, CEO of the Sennheiser Group, commented: “Through the splendid work of the V&A, “David Bowie is” has recreated the ‘universe’ of music, fashion and art that this extraordinary performer embodies.

“The exhibition has rightly been an unparalleled success in London, and I am happy that the Art Gallery of Ontario will now make this record-breaking exhibition accessible in North America.

“With its innovative architecture, the AGO is a perfect venue for ‘David Bowie is’, providing an ideal setting for this thrilling multi-media retrospective and event.”


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